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China CRM Suite

Veeva China Campaign Manager

Synchronize Sales and
Marketing for Greater Impact

Deliver customer-centric experiences with visibility and coordination across non-personal and field force engagement in China’s digital ecosystem.

Vault CRM Campaign Manager | Synchronize Sales and Marketing for Greater Impact
Access the Chinese page here
Read Report
New Veeva China Campaign Manager Drives Precision Omnichannel Marketing for Life Sciences
Read Report
Overview

Precision Omni-Channel Marketing for Pharma in China

Veeva China Campaign Manager is specifically designed to enhance marketing efficiency for pharmaceutical companies operating within China’s unique digital ecosystem by fostering closer alignment between sales and marketing teams.

China Campaign Manager provides greater visibility into campaign execution, enabling real-time adjustments based on performance insights, and streamlines the orchestration of non-personal and field force engagement in China’s digital ecosystem, including WeChat service account, WeCom engagements, calls, events, remote meetings, and remote detailing.

Why Veeva China Campaign Manager

Unified campaign management

Embedded Capabilities in China CRM Suite

Integrate advanced tagging and segmentation capabilities and out-of-the-box digital engagement channels embedded in the China CRM suite.

Connected Field and Non-Personal Channels

Seamlessly plan and execute campaigns across a comprehensive range of field and non-personal channels, and enable the field team to adjust healthcare professional (HCP) target lists, content sharing, and channel selection, coupled with tailored surveys for capturing valuable field feedback.

Actionable Insights for Marketing

Empower the marketing department to seamlessly gather insights during the execution of marketing campaigns, in order to improve and optimize aspects such as target coverage, channel selection, and field force execution.

Goal-oriented Tracking

Enable holistic view of campaign performance to identify what’s working and optimize strategies for maximum impact.

“The industry is demanding more precise omni-channel marketing, and marketers urgently need intelligent platforms like Veeva China Campaign Manager to quickly execute, track, and optimize brand strategies.”

Shon Gao, Vice President of China Commercial Strategy
Veeva

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