Synchronize Sales and
Marketing for Greater Impact
Deliver customer-centric experiences with visibility and coordination across non-personal and field force engagement in China’s digital ecosystem.
Veeva China Campaign Manageris specifically designed to enhance marketing efficiency for pharmaceutical companies operating within China’s unique digital ecosystem by fostering closer alignment between sales and marketing teams.
China Campaign Manager provides greater visibility into campaign execution, enabling real-time adjustments based on performance insights, and streamlines the orchestration of non-personal and field force engagement in China’s digital ecosystem, including WeChat service account, WeCom engagements, calls, events, remote meetings, and remote detailing.
Unified campaign management
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Embedded Capabilities in China CRM Suite
Integrate advanced tagging and segmentation capabilities and out-of-the-box digital engagement channels embedded in the China CRM suite.
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Connected Field and Non-Personal Channels
Seamlessly plan and execute campaigns across a comprehensive range of field and non-personal channels, and enable the field team to adjust healthcare professional (HCP) target lists, content sharing, and channel selection, coupled with tailored surveys for capturing valuable field feedback.
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Actionable Insights for Marketing
Empower the marketing department to seamlessly gather insights during the execution of marketing campaigns, in order to improve and optimize aspects such as target coverage, channel selection, and field force execution.
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Goal-oriented Tracking
Enable holistic view of campaign performance to identify what’s working and optimize strategies for maximum impact.
