Agentic Commercial™
Breakthrough in Business Intelligence
Commercial Evidence™
IN THE AI ERA, WE TRANSFORM AUTHENTIC FRONTLINE INTERACTIONS INTO ACTIONABLE BUSINESS INSIGHTS FOR ORGANIZATIONS, CREATING MEASURABLE VALUE FOR PHARMACEUTICAL COMPANIES.
Opening up the real world you are missing out on for you
What adoption barriers are the field teams encountering?
WHICH KEY MESSAGE AND CLINICAL EVIDENCE BEST BUILD HCP CONFIDENCE?
HOW ARE HCP PERCEPTIONS AND ADOPTION STAGES CHANGING?
Commercial Evidence™ breaks through the limitations of traditional forms, thoroughly solving the three historical barriers of “difficult to collect, difficult to verify, and difficult to analyze” for frontline interactive information. LEVERAGING COMPLIANCE TRACKING, INTELLIGENT VOICE TRANSCRIPTION, AND FREE-TEXT ANALYSIS TECHNOLOGIES, EVERY ACADEMIC COMMUNICATION AND ONLINE INTERACTION WITH HCPS CAN BE DISTILLED INTO AUTHENTIC AND PROFOUND BUSINESS INSIGHTS.
The Value of Business Evidence
To distill actionable business insights for the organization
Confirm known information
VALIDATE BUSINESS HYPOTHESES REGARDING ACCOUNT AWARENESS STAGE, MESSAGE RESONANCE, ADOPTION DRIVERS, AND CLINICAL CONFIDENCE AGAINST ACTUAL HCP FEEDBACK.
Discover unknown information
Identify emerging obstacles, competitive dynamics, and unmet educational needs in advance.
Revealing unseen information
CONVERT LARGE VOLUMES OF UNSTRUCTURED FRONTLINE DIALOGUES OR CONVERSATIONS INTO MEASURABLE ADOPTION SIGNALS, INCLUDING HCP ATTITUDES, TREATMENT STAGES, AND TREATMENT BARRIERS AND DRIVERS.
From Interaction to Evidence
Scale frontline interactions to generate business evidence.
Voice Series
Using tools such as Voice (Call) and Voice (Notes) means that the system can automatically extract and capture high-value HCP insights when performing compliant free-text entry and generating Call reports.
Chat Series
When using Chat (HCP), Chat (Pre-Call), etc., to inquire about the HCP’s situation and formulate pre-call plans, the system can deeply mine core HCP insights from the interactive dialogue.
More innovation
More cutting-edge features are being accelerated for release. Such as Remote Meeting Insights, analyzing Event content for compliance and accurately capturing HCPs’ direct expressions.
From Evidence to Action
Embedding business evidence into the business feedback loop
01
Frontline teams
driven by real signals for precise execution
OPTIMIZE PRE-CALL PLANNING BASED ON REAL HCP FEEDBACK AND PROVIDE NEXT-BEST-ACTION GUIDANCE TO MAKE EVERY INTERACTION BY THE FRONTLINE TEAM MORE TARGETED.
02
Marketing
Completely eliminate feedback blind spots
Accurately measure Account sentiment and brand adoption progress, empower dynamic segmentation and content planning, and provide solid data support for brand and medical strategies.
03
Market Access
Clear obstacles in advance to enhance asset value
Proactively identify specific diagnosis and treatment barriers, rapidly adjust Market Access strategies, and communication between the Market Access team and frontline teams.
Gain insight into the big picture, act with precision.
-
Meet stringent compliance and ensure traceability.
Veeva AI combines deep industry insight with compliance traceability, going beyond basic conversational interaction to ensure the continuous, scalable generation of high-value Commercial Evidence™.
-
Evolving from a system of record to a guiding hub
Commercial Evidence™ transforms CRM into an intelligent guidance hub, empowering representatives to precisely grasp HCPs’ true concerns before a Call and match them with customized evidence to conduct highly efficient interactions.
-
Building an effective closed loop for business execution
Build a business growth flywheel. Fully realize an intelligent business closed-loop of “evidence accumulation → agile content response and composition → high-quality HCP engagement → continuous generation of new evidence.”
